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3D architectural animation

WHAT WE DO

We provide 3D architectural animation of commercial and residential real estate for architects, design firms, and developers. Our team works with companies worldwide, effectively visualizing constructions of high complexity and perceptual diversity.

The GENENSE team of specialists creates unique architecture animations, skillfully integrating objects into the exterior and interior of existing or future spaces and environments. We offer solutions that significantly simplify project development, architectural presentation, and real estate marketing, thereby enhancing our clients' sales.

Who Can Benefit From

ARCHITECTURAL 3D ANIMATION SERVICES?

Helps to build trust with clients
ARCHITECTS
Any architectural project is taken seriously thanks to realistic 3D animation. Visualization takes on all the heavy lifting by allowing complex project elements to be presented accurately and in detail to non-technical users.
DESIGN-BUILD FIRMS
DESIGN-BUILD FIRMS
3D architecture animation is a must-have solution for designers who want to reduce costs when it comes to revisions. It also allows flaws in the design to be detected immediately and removed, clearing the way for smooth and trouble-free work.
DEVELOPERS
DEVELOPERS
3D animation of buildings is the secret to developers' success in attracting potential investors. This technology has no equal in providing presentable images of future real estate projects.
MARKETERS
Animation architecture plays an important role in any project promotion strategy. From assessing the idea's credibility and testing the most demanded formats to selling real estate in the final stages of construction, marketers receive various formats of architectural exteriors and interiors tailored to their audience's interests.
REAL ESTATE AGENCY
Architectural 3D animation allows agencies to create a vivid picture of the property in cases where conducting real-life tours is too challenging. Even when located in another country or at an early stage of sales, realtors can obtain realistic, presentable materials from photos to sell properties.
MANUFACTURING
Product 3D animation provides manufacturing companies with real-life use cases for building materials, exterior and interior elements, furniture, decor, or appliances in conditions close to reality. Such preparation of promotional content or materials can save thousands of dollars on set construction and rental fees.

types of cg animation

Flythrough / Walkthrough animation
This type of 3D animation takes the viewer on a virtual tour of a space or around a real estate property, showcasing both the exterior and interior. It allows potential buyers or clients to get a comprehensive overview of the property from all angles.
Detail/Close-up Product Videos
This CG animation focuses on showing a product in close-up detail to see its features from the best angles. It is intended to emphasize the size, materials, texture, seams, hardware, or finishing elements for detailed product information.
Showreel
3d architectural animations with the presentation of the product from various angles with the greatest use of studio techniques and elements such as animated people, animals, and birds, or editing of real video stories with 3d graphics. It is used in storytelling formats when it is necessary to tell the story of a product's creation, development, or improvement.
Promo 3D Video
A type of digital video that is not aimed at selling but at extending information about qualities. It is used as a solutions presentation rather than an attractive business card. For example, the table material is described as a unique advantage or design created for a particular interior style.
Assembly Product Videos / How-To Product Videos
This CG animation provides step-by-step instructions on assembling furniture, connecting appliances, or installing equipment. In the context of construction, it can guide users on how to utilize specific spaces or entrances/exits. It serves as a comprehensive instructional guide for users or buyers.

Why Use Exterior Visualization?

TIME

For architects and design firms, 3D render animation bridges the gaps between different visions of a single project. Rendering helps avoid problems even before construction begins. All necessary corrections are made to the project before its launch, significantly saving time, nerves, and money. Using CGI in a portfolio is an effective tool for demonstrating professional experience.

INVESTMENTS

For developers and real estate agencies, architectural animations are a sales tool here and now. Conveying an image that the client cannot see in person due to various factors allows selling the future, not what is at the moment of communication with the client. Shopping centers, government projects, or simply residential apartments can be visualized to showcase all the advantages and incentives for investment.

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FAQ:

Our team uses around 10 specific programs and several dozen auxiliary tools for data collection, information processing, and client task tracking. Among the main programs that deliver high-quality 3D animation, 3ds Max is used for creating 3D models of objects, Corona Renderer or Unreal Engine are used for animation editing and rendering, while Cinema 4D or Autodesk Maya are used for animating other products. We strive to convey textures, living and artificial objects, scale, and other aspects of the project accurately and objectively. Describe the tasks or requirements for the renders so that we can select the software that allows us to build the perfect building and exterior animation for you.

The exact cost of the work depends on many factors. Our architectural animation studio estimates the complexity of the task, the style of the project, the availability of the necessary input materials, and the duration of the video in seconds. The price range for 1 second of animation varies from $50 to $200. For a comprehensive cost and timeframe assessment, contact a Genense manager through the online chat on the website or your preferred communication channels, providing a description of the task and transferring all existing information you have. We will respond as soon as possible with full and specific feedback.

  1. The client provides us with preliminary information for project evaluation: 3D model of the object (if a ready-made one is available), drawings or sketches, examples of images with desired quality and lighting, required video duration and resolution.
  2. Based on the information provided, we evaluate the cost and completion time of the project.
  3. If the working conditions are suitable for the customer, they make a prepayment.
  4. We proceed to construction modeling based on provided references if we don’t have a required 3D model at disposal. If we do, we use a ready model provided by the client.
  5. Setting up cameras and lighting in the scene.
  6. Rendering of the building model in a gray material without textures.
  7. Agreement on a 3D model with the customer and making corrections if needed.
  8. Environment modeling (trees, buildings, landscape, etc.).
  9. Applying textures to the finished model.
  10. Rendering preliminary results.
  11. Making the necessary adjustments.
  12. Final approval on the renders before video editing.
  13. Setting camera flythrough scenario.
  14. Rendering video in low resolution to approve cameras movement and video storyboard.
  15. Applying music and extra effects if necessary.
  16. Render the video in final resolution.
  17. Sending an archive with the results of 3D animation architecture to the customer.

Prior to exterior 3D animation architectural project launch, every client provides us with a technical task that contains the following references:

  • master planning, landscape plan
  • floors plan
  • roof plan
  • facades with indication of materials
  • stage filling (benches, people, cars, animals, trees, lamps), .rvt object model (optional)
  • mood and lighting references
  • season (winter, spring, summer, autumn) and climatic zone
  • photo of the object territory (environment) or geolocation on Google-Maps
  • video duration (seconds)
  • video resolution (standard video quality is FullHD (1080p))
  • preferred direction of camera movement in the scene

    Once all technical assignment information is provided, our executor assesses the project along with the price and timing required for its completion

  • Prior to interior animation cg project launch, every client provides us with a technical task that contains the following references:

  • floor plan with measurements .dwg file format
  • floor plan with measurements in .pdf
  • furniture arrangement plan
  • lighting plan
  • circuit plan
  • mood board
  • links to websites of furniture, decor and lighting manufacturers or 3D models (if any)
  • references (all photos/images must be signed to understand which component to take from a particular picture for use in the scene)
  • photo of the premises (for complex premises)
  • video duration (seconds)
  • video resolution (standard video quality is FullHD (1080p))
  • preferred direction of camera movement in the scene

    Once all technical assignment information is provided, our executor assesses the project along with the price and timing required for its completion.

  • The process of each rendering 3D animation project completion is assessed individually based on technical specifications provided by the client. To properly estimate the time frame required for project execution, we need the following information:

    For exteriors:

  • building 3D model in 3ds Max, CAD or Sketchup file format (if available) or drawings of the building
  • video duration and final resolution
  • additional requirements for video scenario

    For interiors:

  • floor plan and furniture arrangement plan
  • video duration and final resolution
  • additional requirements for video scenario

    On average, the approximate completion time for a video animation is 14 working days.

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