3D Animation For Real Estate
The advancement of technology has brought innovation to all modern areas of business. The real estate sector is no exception. It has transformed into a relevant format, replacing the traditional «For Sale» signs near buildings or commercial properties with detailed digital cards in the online space.
- According to the National Association of REALTORS® Research Group, over 41% of potential real estate buyers begin their journey towards a purchase through online resources.
In 2023, a crucial task for real estate agents is to present accurate information about the properties they need to sell to their clients. This is where 3D animation for real estate can be helpful.
The experts at GENENSE have prepared material outlining the key advantages of CGI for the development of the real estate business and increasing sales.
The Benefits of 3D Animations for Real Estate Properties
While static marketing formats still dominate the real estate advertising industry, they fail to accomplish a crucial task. They don’t provide a complete understanding of the property’s scale, condition, construction, interior, design, or architectural features.
- That’s where 3D digital representation comes in, aiming to change the way clients perceive information about real estate objects. It allows potential buyers to be virtually immersed in a digital environment or at least creates a sense of presence and dynamic visuals.
Real estate 3D animation, in particular, helps focus the client’s attention on the property’s unique aspects, thereby increasing the chances of a successful sale. Furthermore, digitalization offers additional advantages that can be roughly divided into two categories.
Short-term Benefits
If we consider immediate profitability, 3D animation of real estate properties is advantageous for:
- Presenting the property effectively to the target audience and investors.
- Increasing the average time spent by clients on the website.
- Visualizing the property with detailed views and highlighting essential features.
- Streamlining the process from project introduction to property ownership transfer.
- Reducing the refusal rate.
The digital visualization with spatial movement and interaction with specific objects creates a sense of being present within the building, influencing the perception and evaluation of the property. This generates a desire to purchase the property depicted in the 3D animation. However, that’s not the full potential of such content.
Long-term Benefits
If you plan to develop and scale your business, 3D residential animation can be a magical tool. As it focuses on graphically detailed representations of real estate objects, it can be utilized for:
- Implementing integrated marketing campaigns.
- Showcasing in portfolios and social media pages.
- Creating presentations for partners, investors, and more.
- Utilizing pre-built models or scenes in animations and extended visualizations.
- Cost savings in future 3D projects.
Yes, all the digital creatives you receive from experts like GENENSE can be used to promote your business online. Consequently, it increases your company’s potential and propels it to a higher level in the real estate industry.
The key is considering various nuances and effectively incorporating them into your 3D animation project for real estate presentations.
What to Consider When Ordering and Developing 3D Animation for Real Estate
The process of creating 3D animation is quite complex and time-consuming. However, the result is worth investing in such a project. Don’t forget about personalizing the video, where you can choose additional components, set the overall tone of visualization, its duration, and more.
- Moreover, one of the most significant advantages is using ready-made scenes or visualizations for animation. This allows for some cost savings in animation creation and positively impacts the speed of project completion.
You can adjust the project’s cost by adding specific modifications. For example, textual descriptions, detailing, general animation parameters, duration, and resolution.
In addition to the above, you have the choice of graphic quality, the number of perspectives, and the speed of execution. Essentially, there’s almost complete customization available, which can save costs or elevate the project to a new level of scene detail.
Animation Type and Quality
You can independently choose the animation’s length, cyclicality, and format. Additionally, you receive professional environmental settings, including working with lighting, shadows, object placement in space, and scene composition.
- Various graphics processing engines are available, allowing for the implementation of physically accurate environments, vibrant visualizations, or traditional commercial formats.
Priorities for focus during animation display, its overall quality, smoothness… These factors affect the project’s cost while positively influencing the viewer’s perception of the visualization and potential target audience.
Remember that different platforms and resources may require different types and formats of content. It’s essential to ensure your resource supports the chosen creatives and can reproduce them without delay.
Detailing
The topology of 3D models, their textures, and overall scene settings are crucial when presenting the interior to clients or investors. The number of polygons and the level of smoothness, size, and density of the UV mesh matter.
- You can add labels with object names, descriptions, and prices. Specify construction characteristics, describe the design, or provide specific details.
You can also incorporate stylistic nuances, such as interaction with the environment, turning on lights, or changing the time of day.
The resulting animation can be placed on the agency’s website, in portfolios (for designers or architects), on social media platforms, or other platforms. This helps promote your business more effectively and highlights your expertise as a property owner.
Managing the Aesthetic Aspect of Visualization
Potential real estate agency clients enjoy having music accompanying 3D animations. You can add any composition or melody to create a specific mood for the visualization.
- Moreover, you can implement the effect of changing the environment, such as «walking» between rooms, exiting the building, or focusing the camera on specific details.
To enhance the immersion effect, you can use scripts or storylines. Add people who will be placed in rooms, speak, or perform certain actions. You can also integrate text labels of any content and format. The important thing is that they enhance the overall mood of the animation.
This brings the animation to life and allows for more effective utilization of digital content, such as for marketing purposes, concept validation, investor presentations, or reaching the potential target audience, among other uses.
Summarizing
Commercial rendering of animations is a complex process that requires exceptional knowledge of modeling principles, texturing, lighting techniques, and composition planning. The GENENSE experts will develop a 3D animation that beautifully showcases the real estate and increases your chances of a quick sale.
Order a consultation with our team representatives now and receive a detailed estimate for your project. With GENENSE’s services, you can quickly publish videos or animations of your projects, ensuring increased profitability for your company and effective marketing content!
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