Innovative Types of 3D Rendering: 5 Options Every Architect Should Know About
Architecture has always been a field that combines creativity with technical know-how. With the advent of 3D modeling software, the possibilities grow. 3D rendering has become an essential tool in an architect’s arsenal, from conceptualizing designs to creating realistic models and renderings. As innovative technologies continue to mature, they are becoming more accessible and affordable, leading to newer types of rendering and creating 3D content at a new level.
In this article, we’ll look at five innovative types of applications of 3D rendering in architecture. Whether you’re an aspiring architect or a professional 3d artist, these real-world techniques will show you the power of 3D modeling to bring your designs to life.
5 Innovative Types of 3D Rendering for Modern Architects
The growing popularity and use of 3D rendering in design has led to many innovations that help create even more realistic objects. What technologies should a modern architect know to bring his brightest ideas to life and delight clients?
1. Dollhouse 3D Rendering
Computer graphics of dollhouses is a compelling architectural visualization technique that still needs to be sufficiently represented in the modern world of architectural rendering. How does it work? Imagine a dollhouse — a three-dimensional cross-section of the facade of a building. You can see every floor and every corner of an apartment or house.
A dollhouse 3d model is a powerful tool often used to demonstrate objects. When used correctly, it can inform potential residents about the functionality of the building and also show the overall layout, small details, interior, lighting, and decor.
The Main Advantages of Dollhouse 3D Rendering
- 2-in-1 view — with this tool, you can show the client high-quality images showing both the interior of a house or commercial building in cross-section and the surroundings of a building.
- Modern approach — as a result, you get a realistic picture with the effect of watching the life of a real house. A clear picture of every detail helps the client understand your idea better.
- Spectacular — this feature is vital for marketing as it presents the image of the future project in the best possible way for the client. Such a presentation will not leave anyone indifferent.
Your clients have never seen anything like this. They want to know everything about their interior; you can show it all in one image.
2. Cutaway 3D Rendering
This is the most salable of all rendering types that is appropriate if you need to fit your object into the surrounding landscape. This innovative solution clearly shows how the building connects with roads, transport, pedestrians, bridges, and other city infrastructure. You can expect each detail, from the foundation to the roof and other elements, to be precisely how you’d find them in real life. Thus, you show the client or developer the safety and functionality of the future object.
How to Use 3D Cutaway for Rendering?
It should be remembered that a 3D cutaway has enormous marketing significance. With the help of sectional options for houses or commercial buildings, any project can be presented to its advantage. The main ways to use a 3D cutaway as a marketing tool are the following:
- Visually attract buyers/viewers.
- Create tutorials and instructions.
- Design displays for exhibitions.
- Improve understanding of the project, primarily for clients.
3. Cinemagraphs
It’s time to introduce you to the most genius tool for innovative 3D visualization. For a long time, many famous architectural bureaus have been using these rendering technologies to create not just an animated image but live advertising, attracting more and more clients to your product. We are going to talk about cinematography.
Cinemagraphs are the creation of live photographs and a powerful marketing tool in architecture and design. It presents some compromise between video and images. Add to the photo of the house how clouds are floating, birds are flying around, and the branches are shaking in the wind. It would be great if you showed how the sun moves across the sky. This way, you attract attention to your presentation and transport the client to an entirely new world.
Live photos look impressive, combining the video’s dynamism and static illustrations’ focus. Here are the main advantages of using cinemagraphs:
- Attract customer attention.
- Allow focusing on a specific action associated with an object.
- Tell a story that helps the client better understand the architect’s vision.
- The user can obtain quite a lot of information in a short period.
You’ll notice a high engagement level, suggesting this tool is particularly effective.
Companies are increasingly seeking new ways to engage customers online. Invite your clients on a real tour of the facility! And you do not need VR glasses or other accessories — just a particular application.
Pixel streaming is a realistic render technology that creates a distinctive experience by fusing visual components with real-time data. It has completely changed how architects produce and engage clients with content, enabling them to instantly deliver rich, immersive experiences. Pixel streaming has proven itself well in the development of large projects and has many advantages:
- Shows the property from different angles and points of view.
- Shows an object’s appearance in different weather and lighting conditions.
- Improves interaction between project participants.
- Attracts attention and provides a more immersive and informative experience.
- Helps the architect show his vision.
How It Works
Pixel streaming technology allows you to stream interactive images and 3D apps to any web-enabled device instantly without installing any software straight from a server. This suggests that there won’t be any downloads required for users of your application. Instead, the application’s visuals will stream from their device like a video. This video is very convenient to watch and then discuss with the client, even at a distance, when it is impossible to communicate in person. Online conferences are becoming an integral part of the modern way of life.
5. Aviation CG Animation Using Unmanned Aerial Vehicles
Of all the innovative tools listed above, aviation animation takes architectural rendering services to the next level. Everyone is aware of the assistance drones provide to architects. This is also a unique opportunity to use innovative technologies in project development. The drone’s help is widely used in working with residential, commercial, and land real estate, helping to create projects that are bright, realistic, and cost-effective.
How It Works
The drones fly around and use cameras to take high-quality aerial photographs of the object. This way, you get an actual video showing the environment of your future object. It will be easy for specialists to add a 3D model of an object to the video, and, as a result, it is as if you are immersing the client in the real world, where your object is also quite natural.
Advantages of Using Drones for Rendering
Using drones for real estate marketing, you can showcase the property from various unusual perspectives, allowing the potential buyer to see the house, yard, roof, neighborhood, and surrounding views.
The main benefits are the following:
- Consistent result.
- Shows how the building will fit into the existing site.
- Gives an understanding of the designer’s intentions better.
- A video always receives more positive responses from the client than a simple drawing.
Summing Up
3D visualization has been an essential tool for architects to visualize their projects for many years. With new innovative tools, architects and designers have even more opportunities to bring their ideas to life.
Drone video projects, live photos, dollhouse renderings, whatever you choose, you can immerse your clients in future projects and interact with them on a new, higher level. Each feature allows the client to understand the designer’s idea and see all the details, infrastructure, and everything that cannot be displayed with a simple static image.
If you want to make your project cooler and increase client loyalty, contact us at Genense Studio. We know how to use innovative technologies for the benefit of our customers. Contact us for advice!
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