The role and features of architectural design animation
The success of real estate sales entirely depends on how you present the building to potential buyers. 3D architectural rendering and animation can be the perfect way to remotely showcase the advantages of a house.
New development projects emerge daily, and both the primary and secondary markets are filled with new offers. Through high-quality architectural animation, the unique features of each building can be conveyed, including:
- The overall style and appearance from different angles.
- The interior space, including furniture, appliances, and fittings.
- Original design solutions.
And not only this. With 3D visualization, it is possible to increase the level of interest from potential real estate buyers, construction investors, regulatory body representatives, and more. Learn more about the features and advantages of modern architectural animation from this material.
Advantages of using animation in architecture
In practice, there are many benefits of architectural animation, but today we will focus on the key ones, divided into three categories:
- For clients.
- For developers.
- For designers and architects.
So, let’s start with the first group of consumers of thematic digital content.
Enhanced visualization for clients
A well-visualized real estate object can be shown to potential buyers to influence their decision to purchase the building.
With animation, it is possible to both show the house from all angles and conduct a virtual tour. In the end, this will increase the chances of purchasing the property and save time and resources on demonstrating the real estate.
Improved communication of design ideas
For architects and designers, it is important to have an interactively modeled and animated real estate object. This allows not only to agree on style and various visual solutions but also to use the model for marketing purposes.
For example, to demonstrate to developers, investors, or even potential buyers willing to pre-finance the project.
Ability to foresee and solve potential issues
A realistic model of real estate also helps engineers who design and prepare the construction plan. Using the reference, they can identify potential structural deficiencies and find ways to eliminate them without risking the budget and the health of the project executors.
Fixing a previously identified error costs significantly less than reconstructing a building with a serious technical or visual defect, and also helps to calculate the necessary amount of materials.
Types of architectural animation
Architectural design animation can be of several types, including:
- Walkthrough or virtual tour of a building.
- Animation of the construction process and stages, or individual elements of the property.
- Full-fledged VR animation for viewing the object at real scale.
Any of these types can be used to enhance the real estate or accelerate its sale.
Walkthroughs and flyovers
An architectural walkthrough is often a looping animation that showcases the building from various angles. For example, it shows the interior space, room layouts, different design solutions, color palettes, and more.
Flyover animation is intended for viewing the exterior and allows for a comprehensive look at the building.
Time-lapse animations
This type of animation is usually used to visualize the construction process or the decoration of the property. It gradually shows how the building changes, how new elements appear, and so on.
It is an optimal option for demonstrating to potential buyers and investors who are ready to invest in the construction.
Virtual reality (VR) animations
VR in architecture allows you to literally enter the scene and assess the design, layout, and scale in a digital space. This type of animation is also suitable for creating tours of the building for clients who cannot visit it physically.
Regardless of the type of animation being developed, specialized tools must be used. In some cases, artificial intelligence can also be used to generate the environment. More on this and other aspects below.
Tools and software for architectural animation
To create architectural animation, various tools are used. Most often, these are comprehensive CAD programs where the property, interior furniture, environment (forest, field, development, etc.) are modeled, textured, composited, and animated, scene lighting is configured, and even rendering is performed.
These tools include:
Each has its strengths and weaknesses, depending on the project’s needs, its features, and the artist’s preferences. There is also a dependency on external visualization tools, such as Corona Render, V-Ray, Octane, and others.
Case studies and examples
Bright and well-known architecture visualization projects include the concepts of tech giants like Apple, whose Silicon Valley campus has frequently appeared in CGI video clips.
For other thematic examples, you can check our CG Animation Portfolio. Note how realistic the scenes, their lighting, and composition appear. If needed, they can be animated and turned into one of the types of animated visualization described above.
Future trends in architectural animation
The future of architectural animation is quite promising, primarily due to the potential for integrating advanced technologies into traditional tools. For example:
- Artificial intelligence in CAD will allow precise replication of structural features and generate models based on descriptions.
- The resulting scenes can be visualized in any artistic style within minutes using AI.
- New systems for animation will be used to simulate even the viewer’s movement through space.
- New VR headsets will not only allow scenes to be viewed but also provide tactile feedback and interaction with objects.
There may be additional prospects that we cannot even imagine yet. However, even the described advancements are enough to fundamentally change the industry and the quality of visualization.
Conclusion
3D animation architecture is an opportunity to take the real estate business to a new level, particularly through the advantages provided by high-quality animation, such as:
- Enhanced visualization for clients.
- Improved communication of design ideas.
- Ability to foresee and solve potential issues.
This type of visualization is also suitable for implementing various digital projects, such as walkthroughs and flyovers, time-lapse animations, and virtual reality (VR) animations.
Therefore, if you need to improve sales or expand your brand’s potential, ensure that your animation is created by professionals.
The GENENSE team has been working in the real estate visualization segment for over 4 years. We implement comprehensive digital projects with powerful detailing and a high level of realism. If you want to increase sales, complete building rendering tasks on time, animate scenes, or add new features to your resource, such as virtual tours, we can help.
Order the implementation of a 3D animation architecture project with GENENSE and get realistic animated scenes with real estate!
FAQ
The key benefits include enhanced visualization for clients, improved communication of design ideas, and the ability to foresee and solve potential issues.
3D architectural animation allows for detailed and remote demonstration of the real estate, conducting virtual tours, and increasing the chances of a successful sale.
A decade ago, we couldn't even dream of such a level of detail and visualization. Now, scenes can be created using both basic tools and generative artificial intelligence, camera systems, and more.
With animation software for architects, you can not only create animated designs but also their variations. This allows different styles, visualizations, or structural features to be evaluated before construction begins.
It depends on several factors, such as the complexity of the scene, the duration of the animation, the number of objects in the frame, the level of detail of the building, furniture, textures, and so on. Each project is calculated individually, so it is best to contact a GENENSE manager for a consultation.
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